The September issue of Gourmet Traveller, the country’s preeminent food and travel brand, launches today with a new look and feel that’s premium, modern and all about driving inspiration.
Overseen by Sarah Oakes who was appointed editor in May, the new Gourmet Traveller features the latest food trends, an increased prominence for travel, and a number of new sections. To coincide with the new magazine, a fortnightly podcast has also been launched.
In addition, ‘Set Menu’ a 20-minute multi-segment podcast goes live today, further increasing its presence across platforms. As one of Bauer Media’s most successful cross media brands, Gourmet Traveller now encompasses digital and social, restaurant and hotel guides, cookbooks, Chinese editions, pop-ups, bespoke touring events and merchandise.
The podcast, which is available to download from iTunes features Gourmet Traveller’s managing editor and food critic Pat Nourse being grilled by award winning chef Mark Best on the eve of the 2018 Restaurant Awards.
To celebrate the launch of the new magazine, Gourmet Traveller has partnered with Melbourne’s Lune croissants for a special pop-up activation. Described by the New York Times as “possibly the best croissants in the world”, Lune croissants will be available for the first time, free of charge, to Sydney readers who take a copy of the September issue to Paramount Coffee Project in Surry Hills today. The launch is also being supported with a commercial running on SBS.
Sarah Oakes said: “Gourmet Traveller’s core values of integrity, elegance and authority will never change; we are Australia’s premier food, travel and lifestyle magazine. The market, however, has evolved and our readers are no longer strictly defined by age, gender or income. Food and food experiences have unparalleled social currency and influence. They define where we live, travel and how we spend our leisure time. People who are deeply passionate about food and the places that it takes them are united, not by generation or geography, but by culinary and intellectual curiosity.”
“The new Gourmet Traveller meets the demands of this audience with a renewed focus on breaking and covering trends, a continued investment in exceptional storytelling and engaging with readers in new ways like our Lune pop up and the podcast which launches in tandem with the new look magazine.”
The issue includes a brutally honest account of the turbulent first year of Geelong restaurant Igni, the meteoric rise and fall of Peter Chang’s cult food magazine Lucky Peach and Marco Pierre White re-reads his iconic cook book White Heat on its 25-year anniversary. Plus there are interviews with Steve Coogan and Annabel Crabb.
The September issue of Gourmet Traveller goes on sale today.