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Bauer experiences cross-platform growth

The latest Roy Morgan readership survey results reveal Bauer Media brands achieving strong growth across key titles including The Australian Women’s Weekly, Woman’s Day, ELLE, Harper’s BAZAAR, Gourmet Traveller and COSMOPOLITAN.

The figures, referencing the 12 months to March 2018, show significant growth.

In the mass women’s magazine’s category, Women’s Weekly remains the leader and member of the ‘million-plus readers club’ with a readership of 1,481,000 ahead of Woman’s Day on 1,290,000. An impressive 3,293,000 Australians, equal to 16.3% of the population, read brands within this category.

“We’re thrilled with these results. We know what it means to be a woman today, so our brands continue to attract and retain women’s time and attention. This readership growth is a testament to the incredible content the teams behind our magazines consistently produce,” said Bauer Media CEO Paul Dykzeul. “We have invested in our brands, our purpose and our people, and as a result, 2018 is proving to be a strong year for Bauer Media.”

MAGAZINE READERSHIP HIGHLIGHTS

The period has seen 78% (18 out of 23) of Bauer brands increase or maintain their print readership, with these titles including Australian Women’s Weekly, Woman’s Day, Take 5, Harper’s BAZAAR, ELLE and Real Living. Woman’s Day remains the most read weekly magazine in Australia

CROSS-PLATFORM HIGHLIGHTS

In addition, 14 out of 17 of Bauer’s cross-platform brands increased their total audience. Significant readership growth was seen in key titles:

  • ELLE – up 22.4%
  • Harper’s BAZAAR – up 21.1%
  • Gourmet Traveller – up 16%
  • COSMOPOLITAN – up 15.1%

Bauer Media’s gross print readership share increased to 30.3%.