Magazine Networks today announced the largest newsagent magazine promotion for 2017.
Launching in July and backed by Australia’s largest publishers Bauer Media, Pacific Magazines and NewsLifeMedia, the national newsagent exclusive promotion will run for seven weeks from July 10 to drive newsagency sales for some of the country’s best loved magazines.
Developed exclusively for the Newsagent channel and their customers, the promotion will run through the publishers’ market leading magazine brands including The Australian Women’s Weekly, Better Homes and Gardens and delicious., offering the chance to win great cash prizes. The promotion is open to all newsagents.
Magazine Networks chairman Gereurd Roberts commented: “Following the hugely successful launch last year, Australia’s flagship magazines promotion is set to return with the country’s biggest brands working together to deliver not only a powerful multi-platform campaign, but solid ROI for our newsagency partners.”
Twelve of the country’s biggest magazine brands, will come together under the campaign including: The Australian Women’s Weekly, marie claire, Home Beautiful, Homes+, Inside Out, delicious., Better Homes and Gardens, Cosmopolitan, Australian Women’s Health, Vogue Living, Country Style and House and Garden.
The brands collectively deliver an audience of over 6.8 million magazine readers per month. (source:emma March 17)