Pacific Magazines teamed up with Seven on its series Australia: The Story of Us, producing a four-issue collectors set which covers the historical events from the eight part dramatised series. Each beautifully produced edition includes the stories featured in the TV series, plus added content from that period. The 132 page collectors’ issues are a historical recollection of photos, documents, stories and events that shaped our nation.
Pacific Magazines Retail Sales and Group Marketing Director, Mychelle Vanderburg, said this is the first time Pacific and Seven have worked together on an integrated collectable series and that it had an overwhelmingly positive response from readers. “It’s definitely exceeded our expectation with sell outs on the first few issues. We had to go into locally reprinting all four issues last week to turn around quickly because sales targets were exceeded and customer demand is still so strong.”