Alex Noonan has been appointed Editor and Content Director of InStyle, Australia’s most premium fashion brand, which has a total audience footprint of more than 1.46 million.
Noonan has been the acting Editor and Content Director for the past 12 months during Emily Taylor’s maternity leave. Taylor, who has made the move to Melbourne, has chosen to continue her relationship with InStyle as Editor-at-Large.
Noonan brings more than 15 years of print and digital experience to the position. She has worked across Pacific titles InStyle and marie claire and was also launch Content Director of online beauty destination BEAUTYcrew.
Pacific’s Head of Fashion and Beauty Susie Hogan said: “We thank Emily for all her hard work and dedication to the InStyle brand over the past five years. The brand has flourished under her direction and we’re pleased she will be taking on the role of Editor-at-Large.
“We welcome Alex as Editor and Content Director. Alex is an exceptional editor, strategist and has been a content leader at Pacific for 13 years. Over the past 10 months, she has built on the accessible luxury vision for InStyle growing readership by 16% and digital audience by 150%. She will continue to lead the brand from strength to strength.”
As Editor and Content Director, Noonan will oversee all aspects of InStyle including the highly successful Women of Style platform. The appointment is effective immediately.
Noonan said: “I’m thrilled to be heading up the incredibly talented InStyle team as we enter the brand’s 20th birthday year. A greater focus on local cover talent and cross-platform content creation delivered through a luxury lens is the cornerstone of our new strategy. With growing numbers across all platforms, we’re really excited to see it’s resonating with our audience. InStyle moves products; so we’re focused on delivering to our highly affluent audience’s passion for fashion, beauty and lifestyle with more shopping than our competitors across all platforms.”
Outgoing editor Taylor said: “My five-year tenure at InStyle has been exhilarating, challenging and filled with joy. I am exceptionally proud of what we have achieved. Now, though, is the right time for me to commence an exciting new chapter in my career and I’m thrilled that this will include a contributing role as Editor-At-Large of my beloved InStyle while leaving the brand in Alex’s highly capable hands.”