Glenn Butler


Readership 356,000 (emma Dec 16May 17)
Price $9.50
Target Motoring Enthusiasts 25-54
Frequency Monthly
Publisher Bauer-Media
Content Cars, Auto Pop Culture
Website View
Facebook Followers 80,804 (Feb 2017)
Twitter Followers 4,571 (Feb 2017)
Instagram Followers 3,844 (Feb 2017)
Cover example


Wheels is Australia’s only general interest motoring magazine. Where other motoring titles target tightly focused tribal audiences, Wheels aims for a broader appeal. As well as news and reviews on new models, the magazine takes an interest in – and a position on – issues such as cost of car ownership, the environment, road safety, and technology. As one of Australia’s oldest and most respected titles, Wheels fills a unique niche, serving as consumer guide, news source, opinion leader, and popular entertainment medium. Few titles combine Wheels’ hands-on practicality and depth of subject knowledge with its high standards of creative writing and photography.