|Readership||333,000 (emma Dec 16)|
|Target||Motoring Enthusiasts 25-54|
|Content||Cars, Auto Pop Culture|
|Facebook Followers||80,804 (Feb 2017)|
|Twitter Followers||4,571 (Feb 2017)|
|Instagram Followers||3,844 (Feb 2017)|
Wheels is Australia’s only general interest motoring magazine. Where other motoring titles target tightly focused tribal audiences, Wheels aims for a broader appeal. As well as news and reviews on new models, the magazine takes an interest in – and a position on – issues such as cost of car ownership, the environment, road safety, and technology. As one of Australia’s oldest and most respected titles, Wheels fills a unique niche, serving as consumer guide, news source, opinion leader, and popular entertainment medium. Few titles combine Wheels’ hands-on practicality and depth of subject knowledge with its high standards of creative writing and photography.