|Readership||520,000 (emma Sept 17)|
|Target||Active, Up-Market Homemakers|
|Content||Homes & Living|
|1,022,571 (Sept 17)|
|10,951 (Sept 17)|
|278,337 (Sept 17)|
|214,911 (Sept 17)|
Home Beautiful was the first homes and gardens magazine launched in Australia in 1925, and remains as fresh and relevant now as the day the first issue hit the newsstands. Starring beautiful homes, gorgeous decorating ideas and renovation tips, tricks and expert advice, plus entertaining, outdoor living, and more, the magazine has a loyal and engaged readership base.
Home Beautiful editorial approach offers original, unique photography, styling and copy, all with the reader top of mind. It is where a new reader begins their renovation journey, and where a regular reader finds all they need to know that’s new in the worlds of decorating, entertaining, style and design. Home Beautiful’s content is crafted seasonally across four pillars, with ideas crafted to cover all platforms in print and digitally.
The magazine has transformed seamlessly into a multi-level brand with a slick digital edition, a mobile-ready website and a rapidly growing social media network. The digital portfolio also comprises of the House Rules Powered By Home Beautiful app, a natural extension of the core brand. With the same elevated values and a wealth of inspirational imagery, the app puts decorating nous right into the hands of the user, offering readers extra value in the shape of videos, extra image galleries and online shopping links.
With the ability to engage its readers over both traditional and digital media, Home Beautiful continues to be one of the most recognised and commercially successful multi-platform brands in Australian publishing.