23 March 2010
MPA's latest presentation '12 Magazine Truths' outlines the key strengths of the influential and effective advertising medium of consumer magazines.
The presentation brings together the latest industry data, Australian and international research studies to demonstrate the continued engagement audiences have with magazines and the powerful environment they provide for advertisers.
Download the complete presentation as a PdF.
Individual 'Truths' can be downloaded from the following list:
Magazines Keep Engaging in a Rising Media Tide
Magazines and Readers Share a Close Bond
Magazines Reach National Audiences
Magazines Are More Targeted = Less Wastage
Magazines – the Best Ad Environments
Magazines Take Ad Clutter Out of Play
Magazine Readers Influence Others and Drive WOM
Magazines Multiply the Performance of TV
Magazines Prompt Online Action
Magazines Reach the New GENs
Magazines Are Cost Effective
Magazines Get Results
12 Magazine Truths