9 December 2009

MPA today announced that it will no longer be participating in the readership tender being carried out by The Newspaper Works.

Speaking on behalf of the MPA, Mr. Chan said

‘Our commitment was for the Expression of Interest stage of the tender process. On balance our members believed it was in their best interest not to proceed any further. We acknowledge that the needs for magazines are significantly different and newspapers need to evolve their readership metric. We wish them well and remain open minded to revisit our decision when the metric is available for review.’

End.