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20 August 2009
The members of Magazine Publishers of Australia (MPA) have voted to participate in the readership review and tender development process recently initiated by The Newspaper Works.
The magazine publishers will be involved in the various stages of print audience measurement review and call for submissions, in support of an enhanced set of readership metrics to serve the evolving needs of the industry.
MPA chairman, Nick Chan, said, "Notwithstanding our support for the Morgan survey and belief that it serves the industry well, it also makes sense for magazines to be at the table when a process such as this is taking place. We look forward to seeing a positive outcome for the industry as a result of this enterprise."
CEO of The Newspaper Works, Tony Hale, said, "We have always said that we would welcome the magazine publishers in the readership tender and we are delighted that magazines have decided to join us. We look forward to their thorough and valuable contribution to the process."
Ends.