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17 April 2009
Consumer magazine advertising revenue grew by one percent in 2008 to $788 million, up from $780 million the previous year, according to the latest report from the Commercial Economic Advisory Centre of Australia (CEASA).
Total ad revenue across all media (excluding Directories) grew by 0.4 percent to $10.4bn. Including Directories, total ad revenue grew 3.7 percent to $13.7bn.
Ad revenue in the Online and Pay TV segments showed the biggest gains, up 27.1 and 15.0 percent respectively to $1.7bn and $317m. Online’s result was driven mainly by growth in search and directories.
With the exception of a drop of 2.4 percent in revenue for metropolitan TV, for a total result of $2.6bn revenue for the year, all other media showed modest single digit YOY gains:
- newspapers up one percent to $4.1bn
- radio up 0.7 percent to $992m
- outdoor up 4.0 percent to $454m
- cinema up 3.7 percent to $96m
The following table shows the growth of magazine ad revenue from 2002:
| | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 |
| Consumer magazines | $562.9m | $599.9m | $664.4m | $727.4m | $749.2m | $780.2m | $788.1m |
| Total media (exc. Directories) | $7,514.6m | $8,158.7m | $9,008.6m | $9,478.6m | $9,525.9m | $10,373.8m | $10,420.1m |
| Magazine share of total (exc. Dir) | 7.49% | 7.35% | 7.38% | 7.67% | 7.86% | 7.52% | 7.56% |
Source: Commercial Economic Advisory Service of Australia (CEASA)