Spending stimulus through magazines
17 Jun 2009
Magazine advertising could be one of the best routes to boosting sales and stimulating spending in the economy, going by shopping data in the latest Morgan readership survey.
Trusted Advisers gravitate to magazines
08 Jun 2009
People whom friends seek out for advice on a range of products and purchases, from food to fashion and home wares, are themselves more likely to seek out magazines than other media
Audiences enjoy magazines through the tough times
15 May 2009
Australians are holding close to their favoured titles to a greater degree than the prevailing economic conditions and flagging consumer sentiment may predict.
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Magazine Mythbusters
20 Apr 2009
No other media achieves the levels of 'engagement' that magazines enjoy. Yet there are many myths about the power and role of magazines. This challenges the myths with facts. MPA 2009. Pdf 2.5MB